The Newsletter for Research Professionals March 2011
While the never-ending global recession drags on and on, expectations that research could be hit as part of cut-backs are proving false. Even in areas such as market research, employers continue to recognize that without research there can be no forward movement. So even while companies look closely at budgets searching for ways to trim whatever fat may be left (there can’t be much) research careers remain strong and stable. In fact our experience at ResearchNetwork.com is an anticipated increase in job postings this first quarter of 2011, with 3490 jobs available online right now.
Many market research pundits believe that the forefront of industry change is defined by a move from transactional to relational research. Technological advancements, societal changes and the current economic crisis are creating new challenges for what was considered best practices in the industry in the past. These changes call for a fresh approach to market research and the methodologies employed. Today there is a growing emphasis on the need to demonstrate new value propositions. These are established through collaborative relations, active listening, increased dialogue and observation. In this way market research is reassessing its mandate and developing a combination of both traditional and new skills to meet contemporary demand.
In the past five years the global internet population has grown over 60%, from approximately 1 billion to 1.6 billion and counting. The internet population increase is global but with emerging markets seeing bigger jumps in user numbers over developed economies which have experienced comparatively slow but steady growth. In is anticipated that by 2014, 33% of internet users will reside in Brazil, Russia, India and or China. The implications to market research are obvious and must be considered as part of any future marketing prospects or planning. Along with the significantly larger audience and sample base provided by the internet there are also new ethical considerations for market researchers to manage.
At the forefront of these considerations is the researcher’s obligation to protect identifiable data (ensuring that personal data is only used for research purposes) and privacy. Informed consent is also as important as it’s ever been and should not be neglected online. Protecting online identities is often difficult because search engines can trace an author of content to identify individuals, even when using an assumed online username. That is something that market researchers must overcome and which many online users are not aware of as a possibility.
It’s a brave new world for market research and within it the industry continues to adapt and thrive. While maintaining sight of the moral and ethical issues involved with public research, market analysts are faced with entirely new and wonderful ways to collect and interpret data. The economic recession has impacted profoundly upon many industries but fortunately the future of market research appears to be secure and exciting.
“It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” Sir Arthur Conan Doyle
tHIS month’s NUMERO UNO job interview TIP:
Dress for success. While it is very true that today many work environments, especially those that are web or art based, allow for casual dress in the office, it’s not OK at an interview. It doesn’t matter who is doing the interviewing, what kind of company it is or where it is located, there is no excuse for dressing down to a job interview.
Why? Your first impression doesn’t just tell a prospective employer how you feel about yourself and your self image; it also tells them how you feel about work. More specifically it will tell them how you feel about working for their company. Dressing up tells a future employer that you respect them and that you can carry yourself in a professional manner when representing the organization. It also says, “I value your time and I’m grateful for this interview.” It may be that the interviewer will be dressed casually and you will wonder if you should have dressed down as well. Wonder no more, the interviewer does not really need to prove anything to you but you on the other hand, must sell yourself, so if you dressed up you did the right thing. Don’t doubt it.
So what is ‘dressed up’ in today’s world of variegated fashion? It varies. If you are applying on Wall Street for example the good old well pressed suit, tie, shirt and polished shoes is still a must. If you are applying in one of the aforementioned web or art based industries remember tidy is critical. Pants, skirt or dress (if you are female!), clean pressed top, jacket and dress shoes are appropriate. In either scenario the key to a good impression is clean and neat. Make sure every aspect of your image is clean, combed and pressed for success.
“If you go long enough without a bath, even the fleas will leave you alone.” Ernie Pyle
What is ResearchNetwork.com?
ResearchNetwork.com is more than just a job posting and search site (although it is that too) but there is a whole lot else that ResearchNetwork.com offers free to members. These services are designed to help you keep track of which jobs you have applied for and those jobs for which you may have shown an interest. They are also there to provide you with regular updates about jobs that fit your desired criteria. These services include opportunities for networking and posting your resume for employers to search. More specifically the services available to members upon login are:
· Professional Network Manage s professional network.
· Job Search Search jobs from databases.
· Resume Post, update and send resumes directly to employers. Your resume will also be entered into a resume database to enable employers to find you (you can opt-out of the resume database by making your resume 'non-searchable').
· Saved Jobs Review job postings saved from previous searches.
· Job agents Create job search agents to automatically notify you, via email, of jobs matching your pre-selected search criteria.
· Jobs Applied For Review job applications.
In addition each of these menus has submenu’s which take you to more job search and networking opportunities. For example clicking on Professional Network will take you to a submenu which will allow you to update your network profile and display published work, white papers and other documents which give employers an excellent taste of what they can expect. This page really serves to pique interest in your résumé. This submenu is also the link to your personal research blog, which you manage and maintain as you see fit, and your group memberships and requests.
ResearchNetwork isn’t just a job search/résumé site, although that is a significant aspect, it is also a networking, blogging, interactive, research job forum for users to exchange ideas and information. Those in the research industry who aren’t taking advantage of the site’s free services are neglecting a potentially powerful interactive tool and missing out on some brilliant networking opportunities. If you fall into this category you might want to seriously consider joining the many members who are reaping the full benefits of the site.
Need a Research Professional?
Clinical, legal, academic, marketing, quantitative, consulting, consumer! Every niche available to the research community is represented within our job search database. This is the most complimentary reflection we at ResearchNetwork have of our success in matching the right research candidates, with the professional organizations that need them. Our service providers are the best in the industry. Our service buyers know this and that is why we are the most trusted employer/employee match making service on the internet for research professionals.
We are proud to call some of the most dynamic companies in the world, with a focus on excellence in staff recruitment and management, our clients. If you are an employer interested in joining the ResearchNetwork network, we invite you to browse our site, become a member and join in our success.
To all of our members and guests, we welcome you and thank you for your ongoing interest. We hope you have enjoyed the information provided here. We would love to hear your thoughts on this and any other aspect of our site, please contact us anytime.